Top Online Marketing Platforms in India

In the view of rising numbers of internet users (around 300 million users by 2015) in the country, small and medium enterprises (SMEs) will vouch for online presence as digital advertising in the country is already growing by a massive 50% year on year.
According to IAMAI March 2013 report, the online advertising market in FY 2012-2013 has grown to reach INR 2260 crores, which represents a y-o-y growth of 29%. It is projected that by FY 2013-2014, the size of the online advertising market in India will be INR 2,938 Crores.
Even though traditional media like television and newspapers still remain the preferred media for seeking information and entertainment, spends on digital media have steadily increased from just over 1 percent of total Indian advertising spend in the year 2005 to nearly 7 % in 2012.
From 2011 to 2013 regarding online marketing, we have noticed a decline in search and display advertising (major contributors), and a rise in mobile, social media and video advertising. The Internet has been reinvented on mobile devices becoming smaller, more personal, customizable, and accessible anywhere on the go. Traditional forms of interactive advertising are therefore now in the process of evolving as they migrate from computers to mobile devices. According to a study, post click behavior tells that people who looked for specific information on a product have in the end bought it: 55% email Ad, 64% Ad on SM websites, Mobiles ads 64%.
In an environment where Digital Advertising is still growing, online marketing appears to be more effective (large targeted audience, accuracy in the measurement of ROI, interactiveness and engagement of the audience, creativity and celerity) and inexpensive compared to traditional media. With a great number of companies sharing the market, choosing the best Digital advertisement firm in India can turn to be a really difficult task.
Here is a list of Digital marketing companies which can be considered as the top 7 in India in terms of the quality of services offered and popularity.
1- Mydeals247.com - HQ: Bangalore, India
Mydeals247 is a real-time online e-commerce platform which also gives the possibility to other businesses to advertise through their platform. They offer a unique advertisement model which tends to be really effective and inexpensive for businesses compared to other digital advertisement firms.
MyDeals247 displays the Ads based on the user's interest. When the user clicks on any Ad, MyDeals247 showcases a questionnaire asking a couple of questions related the Advertiser's product or service - if the user answers all the questions correctly at the first time, MyDeals247 charges the cost per potential lead from the Advertiser. If there is any wrong answer(s), Advertiser will not be charged at all. All the user information (whoever answered all the questions correctly) will be shared with the Advertiser.
With their personalized ad politic (only ad matching with user's interests are displayed to him), users are not get annoyed with irrelevant ads and they only see what they are interested in. Users can use the money earned to recharge their cell-phones, to purchase any item at Mydeals247.com right away or transfer the money into their bank account once in a month.
2- Google - HQ: Mountain View, USA
Google Inc. is an American multinational corporation specializing in Internet-related services and products. These include search, cloud computing, software and online advertising technologies. Regarding online advertising, Google offers tools to advertisers such as: Google Analytics (allows website owners to track where and how people use their website), Google AdWords (allows advertisers to display their advertisements in the Google content network), search and display Ads through their search engine. Most of its profits are derived from AdWords.
3- Facebook- HQ: Menlo Park, USA
Facebook is an online social networking service with 1.15 billion active users (March 2013).
Facebook generally has a lower click-through rate (CTR) for advertisements than most major Web sites. On pages for brands and products, however, some companies have reported CTR as high as 6.49% for Wall posts. A study found that, for video advertisements on Facebook, over 40% of users who viewed the videos viewed the entire video, while the industry average was 25% for in-banner video ads.
In 2010, Facebook opened its fourth office, in Hyderabad and the first in Asia. Facebook announced that its Hyderabad centre would house online advertising and developer support teams and provide round-the-clock, multi-lingual support to the social networking site's users and advertisers globally.
4- Yahoo - HQ: Sunnyvale, USA
Yahoo! Inc. is an American multinational Internet corporation. It is globally known for its Web portal, search engine Yahoo Search, and related services, including Yahoo Directory, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Groups, Yahoo Answers, advertising, online mapping, video sharing, fantasy sports and its social media website.
More than 50% of Yahoo's revenues come from marketing services. The largest segment of it is from search advertising, where advertisers bid for search terms to display their ads on the search results. On average Yahoo makes 2.5 cents to 3 cents from each search. Other forms of advertising that bring in revenue for Yahoo include display and contextual advertising.
5- LinkedIn - HQ: Mountain View, USA
LinkedIn is a social networking website for people in professional occupations, and it is mainly used for professional networking. As of June 2013, LinkedIn reports more than 259 million acquired users in more than 200 countries and territories.
On July 23, 2013 LinkedIn announced their Sponsored Updates ad service. Individuals and companies can now pay a fee to have LinkedIn sponsor their content and spread it to their user base. LinkedIn derives its revenues from three business divisions:
- Talent Solutions - Recruiters and corporations pay for: Branded corporate page on LinkedIn complete with careers section, pay per click-through Job ads that are targeted to LinkedIn users who match the job profile, access to the database of LinkedIn users and resumes.
- Marketing Solutions: LinkedIn advertisers pay for pay per click-through targeted ads.
- Premium Subscriptions - LinkedIn users pay for: LinkedIn Business for business users, LinkedIn Talent for recruiters, LinkedIn Job-seeker for unemployed LinkedIn users looking for a job, and LinkedIn Sales for Sales Professionals.
6- Orkut - HQ: Belo Horizonte, Brazil
Orkut is a social networking website that is owned and operated by Google. The service is designed to help users meet new and old friends and maintain existing relationships. With 33 million active users Worldwide, India is the 2nd largest Orkut users' country after Brazil. A part of Orkut's revenues comes from pay per click-through ads displayed. Advertisers also have the possibility to imbed YouTube videos to promote.
7- Twitter - HQ: San Francisco, USA
Twitter is an online social networking and microblogging service that enables users to send and read "tweets", which are text messages limited to 140 characters. Twitter claimed to have 200 million active users on February 2013. Twitter derives it revenues from paid advertising for companies that are able to purchase "promoted tweets" to appear in selective search results on the Twitter website. In April 2013, Twitter announced that its Twitter Ads self-service ads platform for small businesses was available to all US users.
By Kriss Sandeep
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